Director of Brand & Narrative
Designing the brand and the voice of annual events to attract local and national impact investors who want to learn about aligning their values with their assets.
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Built out the graphics and the content highlights that attract more to follow us: LinkedIn and Twitter
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Written material on events pages on ImpactPHL website and Medium. Edited material from our collaborators on Perspectives.
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Working with outside contractors to craft the story for Total Impact Summit >> see below
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Graphics and copy edits to craft the understanding and visual sense of the report Moving Minds + Money
Narratives that Invest in Change
Over the past two years, I have worked with two other internal staff and managed a team of 4 outside contractors to host a conference for more than 400+ impact investment leaders, innovators, and high-net-worth individual attendees from across the country. The Total Impact Summit is built with cutting-edge content, remarkable speakers, workshops, roundtables, and action topics that set new standards for an economy that can become inclusive, sustainable, and resilient for all.
Video Narratives
Worked with PWP Video to craft interview-based marketing and recorded ImpactPHL Virtual Conversations to capture impact investment education & pathways of interest.
Facilitating Connections on Impact Investing
I write copy and create graphics for our newsletter, briefing, and social media to keep our audience of 5K up to date with impact investing frameworks.
Based on my team’s engagement research, I facilitate connections through the overall lens of impact investing, by creating timely events, highlighting local opportunities, and developing articles that describe thought leadership in the larger ecosystem.
A resource report to help investors find new paths toward impact.
I designed the graphic layout for the report and created an ImpactPHL Conversation and Roundtable Community IQ to help people see the information in an accessible and useful way.
